In almost all cases, it is recommended to open the list labeled “Alter HTML to enable click tracking for” and then to select “Do not alter HTML”.
Because Google AdSense tags change all the time, and don’t allow for tracking clicks on them easily, we recommend not to attempt click tracking on these tags.
If the HTML code being entered has a <A> tag in it, you can also select “Generic HTML Banner”. In that case the Revive Adserver software will attempt to identify the link and add a click counter to it.
Only ever use any of the other options in this list if you know exactly what you’re doing or have been instructed specifically to use it.