How click tracking works
When a banner with the click tracking enabled gets delivered, either with the automatically inserted click tracker or the manually inserted click tracker, the Revive Adserver software will dynamically change the code of the banner and insert a click tracking URL.
When a visitor sees a banner with a click tracker inserted, and clicks it, they are first taken to the click tracking URL of your own Revive Adserver installation. The fact that this URL is triggered means that 1 click is counted.
Immediately after that, the Revive Adserver software will redirect the visitor’s browser to the actual landing page URL. The redirect will almost always happen so quickly that the visitor won’t even notice it.