Delivery over the duration of the contract campaign
With the contract campaign created as pictured above, the Revive Adserver software will automatically adjust the delivery pattern on a day by day and even on an hour by hour basis, with the aim of achieving the desired total of 10 million in the very last hour of the last day of the month.
The contract campaign will, on average, get 10 million divided by 30 = 333,333 impressions per day. However, not every day will be the same. For example, if the campaign were to run a little bit slow on one day, the Revive Adserver software will automatically compensate for that the next day(s), in order to get things back on track.