When we released Revive Adserver v4.0 at the end of the September, we wrote in the release notes that:
Browser and Operating system targeting was greatly improved and modernized by replacing the old phpSniff library with a modern alternative (called Sinergi Browser detector), resulting in a significant speed improvement
That’s a pretty bold claim, so we were delighted when we saw a recent blog post by the team at Aqua Platform with some test results that confirm it is actually true in an operational environment.
Aqua Platform is a company specializing in Revive Adserver hosting at huge scale. Their performance monitoring keeps track of the time it takes for an ad request going into the ad server to be completed and returned to the client. It does this by running a check every minute from a few dozen probe servers around the world. The performance graph below shows the average ad server response time of a 7 day period. About half way through that week, the upgrade from Revive Adserver v3.2 to v4 took place, and it is striking to see how significant the speed improvement is:
Before the upgrade, an ad requests completed in about 200 milliseconds, but after the upgrade it was almost twice as fast at around 110 milliseconds. It turns out this result doesn’t even take into account the fact that Revive Adserver is now fully compatible with PHP7. A further performance improvement could still be in the works!
In an industry where ad servers often take more than 500 milliseconds and sometimes even longer, the results that Aqua Platform have achieved with Revive Adserver are nothing short of remarkable.
Thanks for the team at Aqua Platform for sharing these results in their blog post “Aqua Platform is (almost) twice as fast with Revive Adserver v4.0“.